Are you ready to join #FitTeam13?

It’s a New Year and pretty much everyone’s made a resolution, whether it’s a commitment to a personal goal, or the reforming of a bad habit. But can you make it stick this year? Some think it’s realistic that for the next 12 months that they will do nothing but drink water and eat rye bread whilst simultaneously running on the treadmill. Others aim to give-up a certain not-so-healthy treat… coffee, chocolate, alcohol. Which one will you be this year?

What do you want from me?

We want you to not only aim high this year, but to ensure your training goals are achieved in 2013, without giving up before they’ve been accomplished. Our challenge for you is to join #FitTeam13 with »athlete store. Now before we start getting ahead of ourselves, we’re not expecting to see all of you representing Team GB at the 2016 Rio Olympics, we just want you to commit to putting your mind, body and soul into smashing your targets, achieving your goals and ultimately changing your lives for the better. Up for the challenge? If the answer is yes, read on!

Don't Panic!

Don’t worry; you won’t be in it alone. We’ll be here every step of the way. We’ll be posting both nutritional and training advice via Twitter and Facebook, writing blog posts to keep you entertained, energised and motivated and posting YouTube videos, featuring a special guest, to give you tips and hints. Plus we’ll also be giving away prizes to the team members we feel are showing shear dedication, and truly putting their all into #FitTeam13.

And the best part...

You don’t have to enrol, register or fill out weekly progress forms. It doesn’t matter to us if you’re goal is to run further, get slimmer or to just be healthier – we just want you to go for it. All we want you to do is to keep us up to date with your progress, send us photos of you out there in action, and you could be in with a chance of winning one of many awesome prizes to help you push on, and go the extra mile! Get social with athlete store by using #FitTeam13 on Twitter and post on our new athlete store Facebook page. Here’s to a goal destroying 2013!

P.S. Make sure you sign up to our mailing list to receive all of the latest offers, news and exclusive tips by email. It only takes two minutes to register, and you'll also be eligable to start collecting points as a member of our athletesclub reward scheme.